Case Study: Powering Visa’s Global Brand Management for the Olympics and Beyond

Client: Visa

Industry: Financial Services, Global Sponsorship

Project: Brand Asset Management Platform for Olympic and FIFA Campaigns

Scope: Worldwide Deployment, Extended to FIFA World Cup

The Challenge: Managing a Global Brand at Olympic Scale

As the official sponsor of the 2008 Beijing Olympics, Visa faced a critical challenge: How to securely distribute brand assets—logos, graphics, campaigns—to a network of global partners, while ensuring strict brand compliance.

With hundreds of localized promotions and campaigns being developed worldwide, Visa needed a solution that could:

• Provide centralized access to official marketing materials and brand guidelines.

• Ensure brand integrity and consistency across diverse markets.

• Offer secure, role-based access to sensitive assets.

• Scale to support future global sponsorship events, like the FIFA World Cup.

  
  

The Solution: A Secure Brand Asset Platform Built by Langtech

Visa partnered with Langtech to design, build, and manage a secure intranet platform that would serve as a central hub for brand asset distribution during the Olympics.

Key Deliverables Included:

• Secure, Role-Based Access Worldwide Langtech developed a scalable and highly secure platform with authentication controls that ensured only authorized partners could access specific assets based on their region or role.

• Centralized Brand Asset Library All campaign materials, logos, and guidelines were housed in one intuitive system, making it easy for partners to quickly find and use up-to-date resources—reducing off-brand usage.

• User-Friendly Interface The platform featured clear navigation, smart categorization, and localized language support to ensure accessibility for users across dozens of countries.

• Full-Service Support Langtech handled hosting, technical support, and ongoing content management throughout the Olympics, ensuring a smooth, uninterrupted experience for all stakeholders.

Results: Olympic-Level Brand Success

The platform delivered a seamless user experience while helping Visa maintain brand control on a global scale. The success of the solution led Visa to extend its use for the FIFA World Cup, demonstrating the platform’s long-term value.

Project Highlights:

• Global Deployment: Reached users in dozens of countries with consistent access and usability.

• Secure, Scalable Infrastructure: Protected sensitive assets while allowing for flexible usage rights.

• Improved Brand Consistency: Helped Visa enforce brand standards across multiple campaigns.

• Operational Efficiency: Saved internal teams time and resources by reducing manual asset distribution and compliance oversight.

  
  

The Impact: A Future-Proof Brand Management Solution

Langtech’s platform empowered Visa to:

• Maintain brand consistency across high-profile international events.

• Securely distribute marketing assets to global teams.

• Scale the system for use in future sponsorship activations.

  
  

Whether at the Olympics, the FIFA World Cup, or future campaigns, Visa now has the digital infrastructure to manage its global brand with confidence and agility.